Ivey Publishing
Homegrocer.com
Product Number:
9A98E019
Publication Date:
01/29/1999
Revised Date:
05/18/2017
Length:
14 pages (8 pages of text)
BestSeller:
2001; 2000
Product Type:
Case (Field)
Source:
Ivey
Homegrocer is a new Internet-based grocery store that is experiencing slow market penetration because the business concept entails fundamentally changing individual grocery shopping behavior. The owner is wondering what it takes to attract new customers and then convert them into repeat customers. Other issues include lack of management IT experience, anticipated hyper-growth, investment decisions needed in a quickly changing industry and funding in the future.
Issues:
Disciplines:
Information Systems
Industries:
Retail Trade
Setting:
USA, Medium, 1998
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: French (18 pages)
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