Ivey Publishing
Franz Berger - Master Brewer
Product Number:
9A98D007
Publication Date:
03/04/1998
Revised Date:
01/27/2010
Length:
13 pages
Product Type:
Case (Field)
Source:
Ivey
A Master Brewer is facing serious operating problems in the malthouse at the Dragon Brewing Company in China. These problems are affecting the quality of beer and endangering the health and safety of employees. He is considering three investment alternatives and is concerned not only about the financial implications but also the organizational implications and the politics of his recommendation. Dragon Brewing was a joint venture between China Investment Group, a holding company, and First Light Industry Bureau, a division of the Beijing municipal government.
Issues:
Disciplines:
International,  Operations Management
Industries:
Manufacturing
Setting:
China, Large, 1996
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
Associated Materials
Translations: Simplified Chinese (12 pages) , Traditional Chinese (20 pages)
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