Ivey Publishing

Product Details

Canada Post: Communicating the Global Offer
Product Number:
9A98C021
Publication Date:
02/15/1999
Revised Date:
01/25/2010
Length:
17 pages
Product Type:
Case (Field)
Source:
Ivey
The management of a national postal service has to contend with numerous challenges: communicating with multiple stakeholders with conflicting priorities; transforming a bureaucratic Crown corporation with an entitlement culture into a customer-driven, fast-changing profitable business; and changing entrenched, adversarial union views to improve labor relations and win urgently needed concessions. Their aim is to avert a strike and win acceptance of its global offer by its largest union, the 40,000 plus member union.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Transportation and Warehousing
Setting:
Canada, Large, 1997
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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