Canada Post: Communicating the Global Offer
The management of a national postal service has to contend with numerous challenges: communicating with multiple stakeholders with conflicting priorities; transforming a bureaucratic Crown corporation with an entitlement culture into a customer-driven, fast-changing profitable business; and changing entrenched, adversarial union views to improve labor relations and win urgently needed concessions. Their aim is to avert a strike and win acceptance of its global offer by its largest union, the 40,000 plus member union.
Transportation and Warehousing
Canada, Large, 1997
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