Ivey Publishing
Chapters, Inc.: Avid Reader (B)
Product Number:
9A98A014
Publication Date:
08/24/1998
Revised Date:
01/22/2010
Length:
16 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The Avid Reader loyalty program was providing benefits to its members, but the management of Coles and SmithBooks bookstores felt that they were not taking advantage of the loyalty program databases. They wondered how they could use the Avid Reader database more effectively. (This is a sequel to Chapters Inc.: Avid Reader (A), case 9A98A001.)
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
Canada, Large, 1997
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9A98A001 (25 pages)
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