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Ivey Publishing
Delta Pharmaceuticals: Why Won't Sales and Marketing Get Along?
Product Number:
9A98A003
Publication Date:
03/20/1998
Revised Date:
01/22/2010
Length:
2 pages
Product Type:
Note
Source:
Ivey
The rapidly changing environment of the pharmaceutical industry has lead to the acceleration of a rift between marketing and sales in a pharmaceutical firm, and to a stronger need to tightly integrate these two functions. The case is a vehicle to initiate discussion around potential structural, systems, and informal approaches to building bridges between marketing and sales.
Issues:
Disciplines:
Marketing
Industries:
Manufacturing
Setting:
Canada, Medium, 1993
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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