Delta Pharmaceuticals: Why Won't Sales and Marketing Get Along?
The rapidly changing environment of the pharmaceutical industry has lead to the acceleration of a rift between marketing and sales in a pharmaceutical firm, and to a stronger need to tightly integrate these two functions. The case is a vehicle to initiate discussion around potential structural, systems, and informal approaches to building bridges between marketing and sales.
Interdepartmental Relations; Conflict Resolution; Organization Systems; Marketing Management
Canada, Medium, 1993
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