Ivey Publishing
Gillette Company's Acquisition of Duracell International Inc. - Cost of Capital
Product Number:
9A97N012
Publication Date:
09/11/1997
Revised Date:
02/05/2010
Length:
15 pages (5 pages of text)
Product Type:
Case
Source:
Ivey
Following a five-year search for a profitable, technologically-driven branded consumer products business with international growth potential, The Gillette Company announced its intended acquisition of Duracell. The focus of the case is on assessing the risk of Duracell and the measurement of a discount rate for valuation. The case is particularly rich because of the changing risk profile of Duracell.
Issues:
Disciplines:
Finance
Industries:
Manufacturing
Setting:
USA, Large, 1996
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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