Gillette Company's Acquisition of Duracell International Inc. - Cost of Capital
(5 pages of text)
Following a five-year search for a profitable, technologically-driven branded consumer products business with international growth potential, The Gillette Company announced its intended acquisition of Duracell. The focus of the case is on assessing the risk of Duracell and the measurement of a discount rate for valuation. The case is particularly rich because of the changing risk profile of Duracell.
USA, Large, 1996
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