Ivey Publishing

Product Details

Procter & Gamble in Eastern Europe (A)
Product Number:
9A97H001
Publication Date:
03/20/1997
Revised Date:
02/04/2010
Length:
32 pages (19 pages of text)
BestSeller:
2000
Product Type:
Case (Field)
Source:
Ivey
Procter & Gamble must determine an entry strategy for Eastern Europe. The case examines the former Soviet Bloc countries, the opportunity they provide for a business endeavor like Procter & Gamble, and the product choices Procter & Gamble has available to them. Students must examine the political, economic, societal, and technological (PEST) environment and determine if the newly liberalized economies of Eastern Europe provide appropriate investment opportunities for Procter & Gamble. Students must also determine the scope of the necessary investment, the time profile and the difficulties it may face. A follow-up case (9A97H002) is available.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Eastern Europe, Large, 1990
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9A97H002 (23 pages)
Translations: French (43 pages)
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