Siam Canadian Foods Co. Ltd.
(9 pages of text)
The managing director and founder of Bangkok-based Siam Canadian Foods Co., Ltd., was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Siam, who had considered entering Burma in the past but declined, needed to determine if the time was now appropriate for the company to enter the market.
This case can be taught in a course that discusses the global environment of business in a section that deals primarily with emerging markets and how to assess the attractiveness of a particular country-industry from the perspective of a foreign (direct) investor. The case also has an obvious fit in an International Strategy / Management class as well as courses dealing with managing in emerging markets.
Thailand, Small, 1996
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