Ivey Publishing
Gadget Toy Company
Product Number:
9A97D002
Publication Date:
02/05/1997
Revised Date:
10/11/2002
Length:
3 pages (2 pages of text)
Product Type:
Case
Source:
Ivey
A product development manager must plan the launch of a new toy for the upcoming Christmas season. This exercise provides a basic introduction to applying project planning techniques and associated calculations, and can be used in conjunction with computer project planning software. Activity times and their precedence relationships are explicitly given, and the students can plan and replan the project to meet the schedule deadline. (A Microsoft Project files, products 7A97D002A, 7A97D002B and 7A97D002C are available for use with this case.)
Learning Objective:
  • To provide a basic introduction to applying project planning techniques and associated calculations.
The case is sufficiently rich to encourage some general discussion about the basic issues involved in project planning, while limiting the number of activities, thereby simplifying calculations. The use of a directed computer assignment also allows the students to develop basic familiarity with project planning software. A short introductory note, entitled An Introduction to Project Management, is available that summarizes basic project planning terminology and analysis. This note also includes a brief tutorial on the use of Microsoft Project software for project planning.
Issues:
Disciplines:
Operations Management
Industries:
Retail Trade
Setting:
Canada, 1996
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supporting Materials: Download File   7A97D002A (75 KB) , Download File   7A97D002B (74 KB) , Download File   7A97D002C (56 KB)
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