Ivey Publishing

Product Details

Benjamin's Bagels
Product Number:
9A97A004
Publication Date:
09/10/1997
Revised Date:
02/02/2010
Length:
3 pages (3 pages of text)
Product Type:
Case
Source:
Ivey
After a successful roll-out throughout the Northeastern United States, Benjamin's Bagels is set to enter the Canadian market. The vice-president is reviewing information about potential sites in the Greater Toronto area, using micromarketing and geographic information systems. A supplemental file containing maps, product 7A97A004, accompanies this case.
Learning Objective:
The objective of this case is to illustrate the dimensions of micromarketing and geographic information systems.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
Canada
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supporting Materials: Download File   7A97A004 (1252 KB)
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