Ivey Publishing

Product Details

London Telecom Network
Product Number:
9A96M002
Publication Date:
09/24/1996
Revised Date:
02/10/2010
Length:
15 pages
Product Type:
Case (Field)
Source:
Ivey
London Telecom Network is a fast growing reseller of long distance telephone services. The company has survived where many have failed and is starting to generate significant profits. Now management is beginning to look at a range of initiatives to further build the business. The situation raises some interesting questions for Rob Freeman, the founder and owner of the business. Are the circumstances right for the company to be pursuing new ideas? If so, which of the several proposals deserves priority attention?
Learning Objective:
This is a relatively simple case that can be used to introduce some critical points of reference for sizing-up a business, and for analysing new strategic ideas.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Information, Media & Telecommunications
Setting:
Canada, Small, 1995
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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