London Telecom Network
London Telecom Network is a fast growing reseller of long distance telephone services. The company has survived where many have failed and is starting to generate significant profits. Now management is beginning to look at a range of initiatives to further build the business. The situation raises some interesting questions for Rob Freeman, the founder and owner of the business. Are the circumstances right for the company to be pursuing new ideas? If so, which of the several proposals deserves priority attention?
This is a relatively simple case that can be used to introduce some critical points of reference for sizing-up a business, and for analysing new strategic ideas.
Information, Media & Telecommunications
Canada, Small, 1995
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