(7 pages of text)
The Executive Director of a non-profit organization must deal with the fact that over the past few years, the organization has experienced a decline in volunteers, men who offer consistent adult male companionship to boys from father absent homes. They must tackle the challenges of:
- Recruiting and retaining volunteers in the cash-strapped 1990's.
- Motivating people within the organization without the usual motivational tools (raises and threats of dismissal).
- Practicing persuasive leadership techniques where they must constantly communicate, reiterate and reflect the shared values of the agency's volunteers.
The case was developed to prompt consideration of the difficulties inherent in recruiting and retaining volunteers in the cash-strapped 1990s. Unlike their counterparts in profit-oriented organizations, managers and directors of volunteer groups have no access to powerful motivational techniques like promotions, wage raises, and threats of dismissal. Leaders of not-for-profit organizations must demonstrate superior persuasive power. They must constantly communicate, reiterate, and reflect the shared values of the agency's volunteers. Students will examine the appropriate shared values for an organization like Big Brothers of London.
Social Advocacy Organizations
Canada, Small, 1994
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