Scott's Hospitality Inc. - EVA
(5 pages of text)
The vice president, finance of a firm notes that although performance of the firm as measured by traditional accounting measures has steadily improved, share price has been decreasing. She attempts to employ the concept of economic value added to get to the bottom of the puzzle.
Students will learn about the limitations of some of the traditional financial measures of performance; the concepts underlying the EVA approach and how EVA is calculated, and how EVA can be applied to an actual company to assist in making asset management, capital structure management, divestiture and compensation decisions.
Canada, Medium, 1995
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