Ivey Publishing
Canadian Airlines Corp.
Product Number:
9A95M014
Publication Date:
02/07/1996
Revised Date:
02/19/2010
Length:
26 pages (15 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The case traces the story of Canadian Airlines from its early days of profitable regional operations, growth through acquisitions to the status of a national and international carrier, and ultimately to the crisis of the early and mid 90s. Fundamental questions of strategy need to be resolved. How is revenue generated? What are the sources of cost? How do airlines make profits? In pursuing these questions, students need to sort out the realities of the airline industry and the specific opportunities and challenges facing Canadian.
Learning Objective:
Students are required to increase their understanding of the economic intricacies of the airline industry. Students should have an increased appreciation of how an organization deals with such a stifling environment. The case traces the story of Canadian Airlines (CA) throughout its tumultuous history from the early days of its profitable regional operations through to its present crisis situation.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Transportation and Warehousing
Setting:
International, Large, 1995
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: French (34 pages)
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