Paul Hewitt in India
The manager of a large Canadian company located and working in India is considering leaving his job and starting a computer software development and professional engineering services business which uses the Internet, low wages and highly trained Indians to compete globally. This case is designed for use in a module on emerging markets, global strategies, venture management or in an entrepreneurial course.
- To expose students to this rapidly growing market and the considerations of a business proposal.
- To illustrate non-traditional global strategies using current and detailed account of the social, economic, political and technological dimensions of India.
The case is designed for use in an emerging markets module of a Global Environment of Business course or in a module on Global Strategies in a Strategic Management/Business Policy course. It could also be used in a venture management or entrepreneurial course.
Administrative, Support, Waste Management and Remediation Services
India, Small, 1994
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