Ivey Publishing
Paul Hewitt in India
Product Number:
9A95M008
Publication Date:
09/29/1995
Revised Date:
02/18/2010
Length:
18 pages
Product Type:
Case
Source:
Ivey
The manager of a large Canadian company located and working in India is considering leaving his job and starting a computer software development and professional engineering services business which uses the Internet, low wages and highly trained Indians to compete globally. This case is designed for use in a module on emerging markets, global strategies, venture management or in an entrepreneurial course.
Learning Objective:
  • To expose students to this rapidly growing market and the considerations of a business proposal.
  • To illustrate non-traditional global strategies using current and detailed account of the social, economic, political and technological dimensions of India.
The case is designed for use in an emerging markets module of a Global Environment of Business course or in a module on Global Strategies in a Strategic Management/Business Policy course. It could also be used in a venture management or entrepreneurial course.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
India, Small, 1994
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
Associated Materials
Translations: Simplified Chinese (14 pages)
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