Ivey Publishing
Fortune Motors (Taiwan): Implementing Strategy Change Using the Balanced Scorecard (A)
Product Number:
9B08M060
Publication Date:
08/14/2008
Length:
5 pages (4 pages of text)
Product Type:
Case (Field)
Source:
CNCCU/Ivey
The chief executive officer (CEO) of Fortune Motors, the largest Mitsubishi dealership in Taiwan, has to consider his vision for the survival of the company. Fortune Motors' sales in 2003 had fallen below 50,000 units for the first time in 10 years, and market share had been falling for several years. The CEO had a plan to enter the business of financing used-car purchases. He thought that the balanced scorecard would be a useful tool to help him implement this change. The first step was to construct a corporate scorecard.
Issues:
Disciplines:
Accounting,  General Management/Strategy,  International
Industries:
Retail Trade
Setting:
Taiwan, Medium, 2004
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Traditional Chinese (6 pages)
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