Electrohome (C): The Marquee Launch
(2 pages of text)
To develop skills in analyzing strategy and anticipating the actions of competitors in an effort to retain or strive for market leadership. The case series addresses issues of competitive analysis and competitive dynamics in a technology-intensive industry. It is unusual because it looks at a specific market, industrial projection systems, from the perspective of two of the three major players in a global industry. The case series has been taught successfully to managers in executive programs and to second-year MBA students.
Canada, Medium, 1992
$5.30 CAD / $5.00 USD Printed Copy
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$4.50 CAD / $4.25 USD Digital Download