Ivey Publishing

Product Details

Electrohome (A): Projection Systems Division
Product Number:
9A95A012
Publication Date:
10/05/1995
Revised Date:
02/11/2010
Length:
15 pages (11 pages of text)
BestSeller:
1999
Product Type:
Case (Field)
Source:
Ivey
The management team at Electrohome's projection systems division must decide what to do in response to a surprise new product introduction by Sony Projection Systems. The new product threatens Electrohome's position at the high end of the market. The case focuses on competitive analysis as three players from three different regions of the world vie for profitable positions in the industrial projection system market. This case presents Electrohome's perspective of the same event documented in the Barco Projection Systems (A) case (HBS 9-591-133). Two follow-up cases Electrohome (B): The Phoenix Project and Electrohome (C): The Marquee Launch are available.
Learning Objective:
To develop skills in analyzing strategy and anticipating the actions of competitors in an effort to retain or strive for market leadership. The case series addresses issues of competitive analysis and competitive dynamics in a technology-intensive industry. It is unusual because it looks at a specific market, industrial projection systems, from the perspective of two of the three major players in a global industry. The case series has been taught successfully to managers in executive programs and to second-year MBA students.
Issues:
Disciplines:
International,  Marketing
Industries:
Manufacturing
Setting:
Canada, Medium, 1989
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9A95A013 (10 pages)
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