Ivey Publishing

Product Details

Sabena Belgian World Airlines: A Plan of Action
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2 pages (2 pages of text)
Product Type:
This case is a supplement to Sabena Belgian World Airlines (A). Dealing with Weytjens’s efforts to increase productivity in the spring of 1993, it offers the unique opportunity to reflect on how managers sustain their energy and commitment in the face of adversity. Background information is provided in cases 9A94M003 and 9A94M004; other related cases are 9A94M005, 9A94M006, and 9A94M007.
Learning Objective:
Although the case series provides an excellent opportunity to examine issues of strategy formulation in a global industry, its unique strength is in demonstrating the reality of strategy implementation. The (A) case deals with strategy formulation from the CEO’s perspective and the follow-up cases deal with strategy implementation from the perspective of a manager. As such, this case series is positioned to bridge the gap between strategy cases from the perspective of CEOs and those from the perspective of operating managers. It is one of a select few case series that deals with strategic analysis and action from the perspective of a new manager who must operate in “real time.” Sabena Belgian World Airlines - Video is essential in enabling students to connect with the situation.
General Management/Strategy,  International
Transportation and Warehousing
Belgium, Large, 1993
Intended Audience:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9A94M003 (15 pages)
Supplements: 9A94M005 (2 pages) 9A94M006 (2 pages) 9A94M007 (2 pages) 9A94M004 (8 pages) 9A94MC008 (2 pages) 9A94MF08 (2 pages)
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