Sabena Belgian World Airlines Strike
Product Number:
9A94M005
Publication Date:
11/15/1994
Revised Date:
02/25/2010
Length:
2
pages
(2 pages of text)
Product Type:
Supplement
Source:
Ivey
Learning Objective:
Although the case series provides an excellent opportunity to examine issues of strategy formulation in a global industry, its unique strength is in demonstrating the reality of strategy implementation. The (A) case deals with strategy formulation from the CEO’s perspective and the follow-up cases deal with strategy implementation from the perspective of a manager. As such, this case series is positioned to bridge the gap between strategy cases from the perspective of CEOs and those from the perspective of operating managers. It is one of a select few case series that deals with strategic analysis and action from the perspective of a new manager who must operate in “real time.”
Sabena Belgian World Airlines - Video is essential in enabling students to connect with the situation.
Issues:
Disciplines:
General Management/Strategy,
International
Industries:
Transportation and Warehousing
Setting:
Belgium, Large, 1992
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
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