Ivey Publishing

Product Details

Sabena Belgian World Airlines Strike
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Publication Date:
Revised Date:
2 pages (2 pages of text)
Product Type:
This case is a supplement to Sabena Belgian World Airlines (A). Set in autumn of 1992, it deals with the aftermath of Sabena’s first lay-offs, when aggressive workers tried to get their colleagues to join a strike. Background information is provided in case 9A94M003 and 9A94M004; subsequent related cases are 9A94M006, 9A94M007, and 9A94M008.
Learning Objective:
Although the case series provides an excellent opportunity to examine issues of strategy formulation in a global industry, its unique strength is in demonstrating the reality of strategy implementation. The (A) case deals with strategy formulation from the CEO’s perspective and the follow-up cases deal with strategy implementation from the perspective of a manager. As such, this case series is positioned to bridge the gap between strategy cases from the perspective of CEOs and those from the perspective of operating managers. It is one of a select few case series that deals with strategic analysis and action from the perspective of a new manager who must operate in “real time.” Sabena Belgian World Airlines - Video is essential in enabling students to connect with the situation.
General Management/Strategy,  International
Transportation and Warehousing
Belgium, Large, 1992
Intended Audience:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9A94M003 (15 pages)
Supplements: 9A94M004 (8 pages) 9A94MC005 (2 pages) 9A94M006 (2 pages) 9A94MF05 (2 pages) 9A94M008 (2 pages) 9A94M007 (2 pages)
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