9A94M005

11/15/1994

02/25/2010

2 pages (2 pages of text)

Supplement

Ivey

Although the case series provides an excellent opportunity to examine issues of strategy formulation in a global industry, its unique strength is in demonstrating the reality of strategy implementation. The (A) case deals with strategy formulation from the CEO’s perspective and the follow-up cases deal with strategy implementation from the perspective of a manager. As such, this case series is positioned to bridge the gap between strategy cases from the perspective of CEOs and those from the perspective of operating managers. It is one of a select few case series that deals with strategic analysis and action from the perspective of a new manager who must operate in “real time.” Sabena Belgian World Airlines - Video is essential in enabling students to connect with the situation.

Strategy Formulation, Strategy Implementation, Change Management, Airline Industry, Belgium

General Management/Strategy,  International

Transportation and Warehousing

Belgium, Large, 1992

Undergraduate/MBA