Ivey Publishing

Product Details

GE Energy Management Initiative (B)
Product Number:
9A94G006
Publication Date:
10/12/1994
Revised Date:
07/04/2007
Length:
3 pages (3 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Six months into the operation of the energy management business, GE Energy Management Initiative has lost a bid for a large contract. Its general manager learns that the division to which it reports is getting out of the energy management business because of a questionable strategic fit within the division, and a lack of results. The general manager wonders how to proceed. (This is a sequel to GE Energy Management Initiative (A).)
Learning Objective:
GE Energy Management Initiative (A) presents background on GE, the energy management business opportunity, and the issues of an appropriate home. GE Energy Management Initiative (B) reports the initial actions taken by Bhatt and carries the development of the business forward to a point of a crisis and potential shutdown. Both require the student, as Bhatt, to come to grips with difficult circumstances, and determine the best action to take in the interests of the company and of himself.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Canada, Large, 1992
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9A94G005 (8 pages)
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