Ivey Publishing

Product Details

Flower Auction Westland: The Cosmos Project
Product Number:
9A94E001
Publication Date:
01/28/1994
Revised Date:
02/23/2010
Length:
17 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The manager of information and technology at a flower auction house must decide on the pace at which information technology changes should be introduced. The issues raised in the case pertain to the formulation and implementation of information technology strategies, and illustrate the potentially integrative role of information technology, different levels of information technology strategy, online bidding, and the establishment and maintenance of information systems for clearing channels.
Issues:
Disciplines:
International,  Information Systems
Industries:
Wholesale Trade
Setting:
Netherlands, 1991
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (14 pages)
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