Ivey Publishing

Product Details

Second Cup
Product Number:
9A94B029
Publication Date:
01/21/1995
Revised Date:
02/22/2010
Length:
22 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Second Cup, the largest chain of specialty coffee stores in Canada, wants to raise money through an initial public offering in order to pay off the company's long-term debt and take advantage of growth opportunities. Nesbitt Thomson, the investment dealer working on the initial public offering, must decide what the company is worth and how many shares to issue in order to raise $14 million.
Learning Objective:
To introduce students to the IPO process. They are presented with a company with great potential but at a critical stage in its growth. This case is also useful for studying the implications of the capital structure adopted by the company and of a large amount of funds available for expansion or acquisitions.
Issues:
Disciplines:
Entrepreneurship,  Finance
Industries:
Accommodation & Food Services
Setting:
Canada, Medium, 1993
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: French (27 pages)
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