(5 pages of text)
Over seven years, the owner of a highly successful drive-through, take-out hamburger chain has built his business and knew that there was a tremendous potential for the idea. He was unsure whether to expand by opening additional company-operated stores (using retained earnings), or by establishing a franchise system. Two Excel spreadsheets are available; one for the student, product 7A94B008 and one for the instructor, product 5A94B08.
The objectives of the case are to: teach students how to design a franchise agreement; how to evaluate the financial implications of setting up a franchise; how to use a spreadsheet to assist with the analysis.
Accommodation & Food Services
Canada, Medium, 1994
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