Ivey Publishing
Dow Canada (A)
Product Number:
9A93L001
Publication Date:
07/16/1993
Revised Date:
03/08/2010
Length:
6 pages
Product Type:
Case
Source:
Ivey
The communications manager for a division of a large chemical manufacturer has been asked to consider the future feasibility of two adjacent plants. She had been informed that a decision had already been made to immediately close two of their current chemical plants. If all four plants closed, nearly one-third of the division's workers (over 400 employees) would be affected. In addition, the activities at the company had a significant economic and social impact on the local community. She must face the task of preparing an initial announcement of the closures and feasibility study plus a draft communications plan to manage the immediate repercussions and ongoing communications.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Manufacturing
Setting:
Canada, Large, 1991
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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