Talbot Theatre - The Summer Opportunity
It was late March 1993, and the last major campus production was preparing to open at Talbot Theatre. Following this production, a few rental and campus groups had booked the theatre over the next few months, but the summer months remained available. The manager of the Talbot Theatre wondered if something could be done with this opportunity, and if so, what? Options ranged from essentially closing down over the summer, to encouraging a theatre school to form, to seeking out rentals. What option would be consistent with the theatre's mission, and feasible, given the organization's human and financial resources and constraints? In addition, the manager was due to retire at the end of the school year. Should any changes be attempted at this time?
The concepts involved in this case are: Entrepreneurship, business planning, non-profit management, arts management.
Canada, Large, 1993
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