Ivey Publishing

Product Details

Russki Adventures
Product Number:
9A92G002
Publication Date:
07/09/1992
Revised Date:
03/22/2010
Length:
18 pages (13 pages of text)
BestSeller:
1998; 1997
Product Type:
Case
Source:
Ivey
The two major partners in Russki Adventures contemplated their next move. They had spent the last year and a half exploring the possibility of starting a helicopter skiing operation in Russia. Their plan was to bring clients from Europe, North America and Japan to the Caucasus Mountains to ski the vast areas of secluded mountain terrain made accessible by the use of helicopter and the recent business opportunities offered by 'glasnost'. Three options for proceeding were being considered. The first was to proceed with the venture on their own, in the Caucasus Mountains area that had been made available to them by a Soviet government agency. The second was to accept the offer of partnership with Extreme Dreams, a French tour operator that had recently begun operations in the Caucasus region. The final option was to wait, save their money and not proceed with the venture at this time. This is a good case to emphasize small-scale international ventures and the complexities of operating in a rapidly changing and politically unstable environment.
Learning Objective:
This case can be used in a course dealing with International Business.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Accommodation & Food Services
Setting:
Russia/Canada, Small, 1991
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: French (24 pages)
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