(4 pages of text)
An expansion in the bottling plant of a brewery leads to a reassessment of the manual palletizing operation. It is possible to purchase expensive automatic equipment and a choice of makes is involved.
- To introduce basic issues of technology choice and process analysis and some issues in purchasing.
- To expose students to a typical labor versus equipment trade-off.
- To explore a situation in which both hard and soft information need to be combined.
The case is designed to be used in the early stages of an introductory course in operations management. It has also been successfully used as a mid-term examination case in the same course.
Trinidad, West Indies, Small, 1990
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