Ivey Publishing
Transalta Utilities Corp.
Product Number:
9A91M005
Publication Date:
01/01/1991
Revised Date:
05/10/2002
Length:
17 pages (12 pages of text)
Product Type:
Case
Source:
Ivey
As they approached their strategic session, TransAlta's senior executives confronted a changing business environment. The company's goal had always been to provide reliable electric service to their customers at the lowest possible cost. Now a new variable was entering the picture: the environment and the question of sustainable development. The release of the report of the World Commission on Environment and Development, chaired by Harlem Brundtland, gave credibility to the concept of sustainable development and has elevated environmental issues on the international agenda. How would this impact the company's business strategy and competitive advantage?
Learning Objective:
This case can best be positioned in a managing change section of a Strategy course.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Utilities
Setting:
Canada, Large, 1990
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
You Might Also Like...

Save In: