Ivey Publishing
Custom Car Care
Product Number:
9A91J006
Publication Date:
01/01/1991
Revised Date:
04/05/2002
Length:
7 pages (7 pages of text)
Product Type:
Case
Source:
Ivey
Custom Car Care is an owner-operated company that does custom detailing and cleaning of cars on a part-time basis. The owner would like to quit his current part-time grocery store job and run his business full-time, but he is unsure if it will be profitable enough. He needs to prepare a break-even analysis and a complete marketing plan for the business.
Learning Objective:
This comprehensive case provides an opportunity to cover the entire marketing framework and is particularly useful to demonstrate a break-even with a profit level.
Issues:
Disciplines:
Marketing,  Introductory Business
Industries:
Other Services
Setting:
Canada, Small, 1991
Intended Audience:
Introductory
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
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