Prince Edward Island Preserve Co.
(11 pages of text)
Prince Edward Island Preserve Co. is a producer and marketer of specialty food products. The company president is contemplating future expansion. Two cities were of particular interest: Toronto and Tokyo. At issue was whether consumers in both markets should be pursued, and if so, how. The choices available for achieving further growth included mail order, distributors, and company controlled stores. The case helps students watch existing resources and capabilities with potential growth opportunities.
- To illustrate the importance of focus - both in terms of scope of potential activities, and on the tightening up of existing activities.
- To provide an example of the typical growth problems confronted by owner-managers when their business moves from Stage 1 (entrepreneurially dominated) to Stage 2 (need for professional management).
- To show that firms can begin to internationalize without leaving their home country.
This case is intended for use in an International Business course or Strategic Management course.
Canada/Japan, Small, 1991
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