Streber Inc. Dealer Outlet Survey (B)
This supplement to Streber Inc. Dealer Outlet Survey (A)
presents comments and viewpoints from individuals in the Streber company that relate to the service levels experienced by dealer outlets (druggists).
- To illustrate the importance of a mutually-beneficial manufacturer to retail/customer relationship for a company's survival and prosperity.
- To highlight the important roles of departments and functional groups, other than sales and marketing, in creating and sustaining an effective retail/customer relationship.
- To highlight that the goals of individuals encouraged by the reward/punishment systems in departments other than sales and marketing can be in conflict with overall company objectives of establishing effective working relationship with its retail/customers.
Canada, Medium, 1991
$3.15 CAD / $3.10 USD Printed Copy
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