Ivey Publishing

Product Details

Streber Inc. Dealer Outlet Survey (B)
Product Number:
9A91A015
Publication Date:
01/01/1991
Revised Date:
12/07/2001
Length:
3 pages
Product Type:
Supplement
Source:
Ivey
This supplement to Streber Inc. Dealer Outlet Survey (A) presents comments and viewpoints from individuals in the Streber company that relate to the service levels experienced by dealer outlets (druggists).
Learning Objective:
  • To illustrate the importance of a mutually-beneficial manufacturer to retail/customer relationship for a company's survival and prosperity.
  • To highlight the important roles of departments and functional groups, other than sales and marketing, in creating and sustaining an effective retail/customer relationship.
  • To highlight that the goals of individuals encouraged by the reward/punishment systems in departments other than sales and marketing can be in conflict with overall company objectives of establishing effective working relationship with its retail/customers.
Issues:
Disciplines:
Marketing
Industries:
Manufacturing
Setting:
Canada, Medium, 1991
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
Associated Materials
Use With: 9A91A014 (8 pages)
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