Ivey Publishing

Product Details

Consumers' Advertising Response Processes
Product Number:
9A91A002
Publication Date:
07/30/1992
Revised Date:
03/06/2002
Length:
9 pages (9 pages of text)
Product Type:
Note
Source:
Ivey
This note provides a review of three different models of consumers' advertising response processes, and discusses the implications of these models for advertisers. It also describes the advertising agency's model or grid and its role in marketing communication planning. The model is known as AIDA, standing for getting Attention, developing Interest, building Desire, and finally getting Action.
Issues:
Disciplines:
Marketing
Setting:
1991
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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