Molson Breweries of Canada
The brewing division of Molson Breweries of Canada is contemplating a merger with Carling-O'Keefe Breweries, which is owned by Elders of Australia. The case leads to a discussion of GATT, the Free Trade Agreement and barriers to interprovincial trade, as well as a discussion of whether 50/50 joint ventures work. (A 15-minute video can be purchased for the case, video 7A89M009.)
This case can be used in a course on industry analysis. Students tend to like it as it allows a discussion of the major companies in an industry with which they are all familiar.
Canada, Large, 1989
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions