Ivey Publishing

Product Details

Molson Breweries of Canada
Product Number:
9A89M009
Publication Date:
01/01/1989
Revised Date:
06/04/2003
Length:
24 pages
BestSeller:
1996
Product Type:
Case
Source:
Ivey
The brewing division of Molson Breweries of Canada is contemplating a merger with Carling-O'Keefe Breweries, which is owned by Elders of Australia. The case leads to a discussion of GATT, the Free Trade Agreement and barriers to interprovincial trade, as well as a discussion of whether 50/50 joint ventures work. (A 15-minute video can be purchased for the case, video 7A89M009.)
Learning Objective:
This case can be used in a course on industry analysis. Students tend to like it as it allows a discussion of the major companies in an industry with which they are all familiar.
Issues:
Disciplines:
General Management/Strategy
Industries:
Manufacturing
Setting:
Canada, Large, 1989
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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