Ivey Publishing
IPL Inc.
Product Number:
9A89M006
Publication Date:
01/01/1989
Revised Date:
06/03/2003
Length:
20 pages (14 pages of text)
BestSeller:
1998; 1997; 1996
Product Type:
Case
Source:
Ivey
The CEO of IPL Inc., was reassessing his company's policy regarding involvement in custom-molded plastic products. A leader in the Canadian injection molded plastics industry, IPL had traditionally relied on proprietary products rather than the manufacturing-on-order of custom products for other firms. However, since 1984 IPL had been supplying custom-molded auto parts for the Ford Motor Company and had recently been offered a contract to manufacture a large volume of additional parts for them. Having only one month to respond to Ford's offer, the CEO was concerned about how he should proceed.
Learning Objective:
This case is principally intended for use in a strategy formulation section of a Business Policy course. The business offer discussed in the case is used as a basis for strategic analysis of the development alternatives available to the firm, in relation to the firm's competitive environment, its management preferences, and particularly its resources. The case also illustrates a situation where a successful regional firm has to decide whether, to what extent, in what manner, and over what time frame it should venture outside its traditional and somewhat protected market.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Canada, Medium, 1988
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: French (20 pages)
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