Cherie Cosmetics Limited: Elegante Division
(3 pages of text)
The general manager of a division of an international cosmetic company must decide hoe to deal with a lack of response to a memo. The general manager wrote to the vice-president of operations to elicit some response from Operations that would lead to better communication between marketing and operations. It is now only three days until the next meeting between operations and marketing and the vice-president has made no response to the general manager's memo.
- To understand the continuous process of communication within an organization.
- To recognize the importance of collaboration in resolving conflict.
- To understand that communication skills affect an individual's performance as much or more than the individual's technical skills.
This case can be used as an introductory case to demonstrate the continuous process of communication within the organization, as a conflict resolution case, as a case to demonstrate the selection of communication channels as a necessary executive skill or as a case on the steps required to build a successful team.
Canada, Medium, 1983
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