Ivey Publishing

Product Details

The 2006 World Cup: Mobile Marketing at adidas (B)
Product Number:
9B07A017
Publication Date:
10/04/2007
Revised Date:
02/26/2010
Length:
3 pages (2 pages of text)
Product Type:
Supplement
Source:
Northeastern University
The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.
Issues:
Disciplines:
International,  Marketing
Industries:
Manufacturing
Setting:
European Union;China, Large, 2006
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B07A016 (14 pages)
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