Ivey Publishing
London Regional Children's Museum
Product Number:
9A81A008
Publication Date:
01/01/1981
Revised Date:
01/23/2004
Length:
18 pages (8 pages of text)
Product Type:
Case
Source:
Ivey
The London Regional Children's Museum is engaged in a fund-raising campaign in order to move from temporary cramped facilities to an owned, large building. The needed million-dollar plus goal has been roughly half achieved. The case describes the museum and the environment in which it is seeking funds. The director is attempting to design a campaign to reach private donors.
Learning Objective:
  • To illustrate the applicability of marketing to not-for-profit situations.
  • To illustrate one of the major marketing challenges of not-for-profit organizations, that is, fund raising campaigns.
  • To illustrate the major distinction between strategy and tactics in a marketing program.
Issues:
Disciplines:
Marketing
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Small, 1981
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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