Ivey Publishing

Product Details

Nudestix: Thriving in Spite of a Global Pandemic
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5 pages (4 pages of text)
Product Type:
Case (Field)
As 2019 ended, the founder and chief executive officer of Nudestix Inc. (Nudestix) had overseen phenomenal growth during the firm’s five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. Nudestix, like many companies, suffered a severe decline in revenue. How could the company respond to this crisis in a way that would minimize its losses?
Learning Objective:
The case has been designed for use undergraduate- and graduate-level courses on strategy. It allows students to step into the shoes of a chief executive officer in a time of crisis and imagine how they would make and implement strategically sound decisions. After working through the case and assignment questions students will be able to do the following:
  • Construct strategically sound decisions during a crisis that involves severe resource constraints.
  • Respond quickly to environmental changes to promote long-term resilience and growth.
  • Develop actionable and measurable implementation plans.
  • Acquire a broader understanding of the source of a firm’s strategy.
General Management/Strategy,  Organizational Behaviour/Leadership
Retail Trade
Canada, Small, 2020
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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