Ivey Publishing

Product Details

Moovaz: Moving into the Future
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Publication Date:
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11 pages (10 pages of text)
Product Type:
Case (Field)
In September 2020, Moovaz, a startup in the tech-enabled relocation space, was at a critical juncture in its evolution. In the three years since its founding, the company had established its business model, shown impressive growth in revenues, raised S$7 million in Series A funding and acquired a portfolio of established magazines in the form of The Finder. Junxian Lee, co-founder and CEO of Moovaz was optimistic about the prospects of the company going forward, despite the COVID-19 pandemic. However, there were a number of caveats to his optimism. Specifically, possible decline in demand if the world economy continues to struggle and challenges in raising the next round of funding in the face of uncertainty.
Learning Objective:
The case is intended for use in undergraduate- and graduate-level courses on strategy or entrepreneurship courses, where tech-enabled startups and their strategies are discussed. After working through the case and assignment questions, students will be able to gain an understanding of
  • industry structure and its relationship to the prevailing business models;
  • how technology can allow a new player to develop a new business model that has significant advantages over traditional models;
  • how partnerships can play a critical role in a new business model; and
  • how a broader environmental crisis can create opportunities for some players in the industry, while threatening others.
General Management/Strategy
Transportation and Warehousing
Singapore, Small, 2020
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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