Ivey Publishing

Product Details

Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision
Product Number:
9B20A088
Publication Date:
11/26/2020
Revised Date:
11/26/2020
Length:
6 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Viral Nation, a six-year-old company based in Ontario, was North America's leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture's future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?
Learning Objective:
This case is well-suited to courses in entrepreneurship, marketing, and leadership at the undergraduate and graduate levels. After working through the case and assignment questions, students will be able to do the following:
  • Define social influencer marketing, and explain how it can be monetized.
  • Identify the factors that contribute to skyrocketing growth for a young start-up.
  • Identify the issues entrepreneurs should consider when contemplating a trade sale.
  • Identify the effects of unexpected macroeconomic shocks such as COVID-19 on complex business decision-making, highlighting the upside risks associated with such shocks.
    Issues:
    Disciplines:
    Marketing
    Industries:
    Information, Media & Telecommunications
    Setting:
    Canada, Small, 2020
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
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