Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision
(5 pages of text)
Viral Nation, a six-year-old company based in Ontario, was North America's leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture's future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?
This case is well-suited to courses in entrepreneurship, marketing, and leadership at the undergraduate and graduate levels. After working through the case and assignment questions, students will be able to do the following:
- Define social influencer marketing, and explain how it can be monetized.
- Identify the factors that contribute to skyrocketing growth for a young start-up.
- Identify the issues entrepreneurs should consider when contemplating a trade sale.
- Identify the effects of unexpected macroeconomic shocks such as COVID-19 on complex business decision-making, highlighting the upside risks associated with such shocks.
Information, Media & Telecommunications
Canada, Small, 2020
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