Wakaliwood: The Hollywood of Uganda
(5 pages of text)
In early 2020, the founder and operator of Ramon Film Productions—known familiarly as Wakaliwood—needed to manage the tensions of operating as an informal movie production company in a slum in Uganda's capital of Kampala. Although Ramon Film Productions had received much international acclaim for its ultra-low-budget action movies, the company was under increasing pressure from the local authorities to formalize, by obtaining new operating licences and complying with stricter regulations. The founder needed to weigh the costs and benefits of continuing to operate informally, compared with formalizing his business.
This case can be used in an undergraduate- or graduate-level course on development studies, strategy, or creative industries. After working through the case and assignment questions, students will be able to
- discuss the various challenges and opportunities of operating in the informal economy;
- analyze various strategies in the context of high uncertainty and resource constraints;
- understand how frugal innovation can be developed and diffused; and
- analyze the dynamics of creative industries in developing countries.
Arts, Entertainment, Sports and Recreation
Uganda, Small, 2020
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