Ivey Publishing

Product Details

Wakaliwood: The Hollywood of Uganda
Product Number:
9B20M184
Publication Date:
10/28/2020
Revised Date:
10/28/2020
Length:
6 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In early 2020, the founder and operator of Ramon Film Productions—known familiarly as Wakaliwood—needed to manage the tensions of operating as an informal movie production company in a slum in Uganda's capital of Kampala. Although Ramon Film Productions had received much international acclaim for its ultra-low-budget action movies, the company was under increasing pressure from the local authorities to formalize, by obtaining new operating licences and complying with stricter regulations. The founder needed to weigh the costs and benefits of continuing to operate informally, compared with formalizing his business.
Learning Objective:
This case can be used in an undergraduate- or graduate-level course on development studies, strategy, or creative industries. After working through the case and assignment questions, students will be able to
  • discuss the various challenges and opportunities of operating in the informal economy;
  • analyze various strategies in the context of high uncertainty and resource constraints;
  • understand how frugal innovation can be developed and diffused; and
  • analyze the dynamics of creative industries in developing countries.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Uganda, Small, 2020
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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