Eagles Nest Association of Waterdown: Decisions at the Crossroads
(8 pages of text)
Eagles Nest Association of Waterdown (Eagles Nest) was a not-for-profit organization (NFP) in Waterdown, Ontario which focused on assisting women and children fleeing abusive situations. They closed a transitional home because the lease was not renewed on the property and the lease on their thrift shop was not being renewed. That left a centre which provided support to families. The executive director had to recommend a new strategy, one that left Eagles Nest less reactive to environmental factors. Should Eagles Nest look for another property for the transitional home? Should it move the thrift shop or find another source of funding? Should it just focus on The HOPE Centre; and if so, should it expand the Centre’s programming?
This case can be used in undergraduate- or graduate-level courses on strategy, NFP strategy, and NFP management. Students will discuss strategy in a NFP organization that has been forced, by circumstances, to decide about the future of two of its three programs, one of which provides a significant portion of the organization’s revenue. After working through the case and assignment questions, students will be able to do the following:
- Assess needs within the community and determine to what extent such needs are being met by a specific NFP and others in that sector.
- Perform strategic analysis regarding core competencies, resources, and appropriate product/market focus.
- Develop an implementation plan for a strategic decision.
Social Advocacy Organizations
Canada, Small, 2020
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