Toyota Tsusho in the South Pacific
(5 pages of text)
In 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees to become the regional headquarters for Toyota Tsusho Corporation, one of 17 major Toyota Group companies. In early July 2018, a new managing director was selected. Among his many duties, he would need to review the steps taken to date in transforming the Brisbane office and determine the appropriate steps to take in the future. Were any changes were required in the relationship between the regional headquarters and the island subsidiaries?
This case is intended for use in undergraduate- or graduate-level courses in international business, in a section focused on organizational issues, or in a human resources management course. After working through the case and assignment questions, students will be able to do the following:
- Describe some approaches to choosing a location for a company’s regional headquarters (RHQ).
- Describe the steps in transforming a corporate head office into an RHQ.
- Compare the characteristics of regular foreign subsidiaries with those of an RHQ.
- Explain how the director of a regional headquarters can establish the RHQ’s value for its subsidiaries.
Transportation and Warehousing
Australia; Japan; South Pacific, Large, 2018
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