Haboydem: A Social Enterprise in the Holy Land
(6 pages of text)
Haboydem was a second hand clothing store in Jerusalem that operated as a social enterprise by hiring and training individuals who were living with mental illness. The two store locations had successfully trained workers, and 70 per cent were able to find employment in mainstream businesses; however, in mid-2017, the co founders faced new issues. How should they deal with emerging competition from other second hand clothing retailers? How should they address the possibility of partnerships with other organizations? Should the company expand to additional locations or into additional activities? How should the co-founders measure Haboydem’s success? They needed to reflect on how to best address these challenges, and how their social enterprise could best move forward toward a long term future.
This case is designed for undergraduate- and graduate-level courses on sustainability, social entrepreneurship, business and society, corporate social responsibility, or business ethics. Both liberal arts and business students will be interested in this case. After working through the case and assignment questions, students will be able to
- understand the challenges of establishing and sustaining a social enterprise;
- describe how a social enterprise can generate a "quadruple win" for business, society, the natural environment, and the government;
- address the challenge of balancing business needs with social goals;
- realize that through creative thinking, social enterprise operations anywhere in the world can succeed; and
- appreciate that while success with social enterprises is not always assured, through perseverance and learning from past mistakes, the potential for future success can be improved.
Israel, Small, 2017
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