Ivey Publishing
Walmart in 2019
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16 pages (10 pages of text)
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Case (Pub Mat)
In 2019, Walmart Inc. (Walmart) was the largest retailer in the world, with over $500 billion in revenues and thousands of stores in the United States and international markets. It was in the midst of a transformation to compete in the online shopping and home delivery space, an industry that was dominated by relative newcomer Amazon.com Inc. (Amazon). While Walmart had continued to expand its physical stores and discount centres over several decades, its online presence had needed attention; its investment in online sales between 2013 and 2018 had brought about a significant reduction in the operating income margin in its largest and most profitable segment, Walmart US. However, by February 2019, the company had achieved growth in online sales of 43 per cent. Would the strategic changes that had brought about this growth enable the company to maintain its position in the United States?
Learning Objective:
This case is suitable for undergraduate- and graduate-level courses on strategy. The purpose of this case is to enhance students’ capacity to think and act strategically. After working through the case and assignment questions, students will be able to do the following:
  • Assess the performance of a business and forecast its prospects as it is currently being run.
  • Identify the important opportunities and challenges facing a business and set out a course of action for dealing with them.
  • Define the capabilities essential for the development of a business and explain how to build or acquire them.
  • Recommend changes, as necessary, in the way that a business is being run.
    General Management/Strategy
    Retail Trade
    United States, Large, 2019
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