Technologies Ecofixe: Green Wastewater Treatment for Africa
(6 pages of text)
In September 2018, Marisol Labrecque, president of Technologies Ecofixe Inc. (Technologies Ecofixe), was heading to Ain Taoujdate, Morocco, in order to supervise the installation of the company’s second ECOFIXE system in Africa. Technologies Ecofixe was a small, socially responsible Québécois company that had developed and commercialized a cost-effective system for the treatment of wastewaters in aerated ponds. With her eye on Africa’s ever-expanding market, Labrecque considered entering the French-speaking countries of Senegal, Ivory Coast, and Burkina Faso. However, given her limited resources, Labrecque knew that she would have to choose. Which country should Technologies Ecofixe enter next?
This case is aimed at undergraduate- and graduate-level courses on strategy and international business. The case provides an opportunity for students to make an internationalization decision for a small firm entering a distant market. The case also exposes students to both the context of an industry (clean technology) and a region (Africa), thereby allowing students to analyze the impact of distance on firm-level decisions. By working through the case and assignment questions, students will have the opportunity to do the following:
- Enhance their comprehension of the challenges and obstacles of doing business in a developing country.
- Analyze a business opportunity in a developing market and assess the viability of the opportunity by evaluating the local context.
- Understand a company’s competitive advantage and evaluate the viability of this competitive advantage in an institutionally distant market.
- Engage in the decision-making process for the internationalization of a firm.
Professional, Scientific, and Technical Services
Canada; Senegal; Burkina Faso; Ivory Coast, Small, 2018
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