Pacari Chocolate Ecuador: B(enefits) Certification
(6 pages of text)
Pacari was the flagship brand of SKS Farms, a small agricultural products company in Ecuador that specialized in
high quality chocolate. Carla Barbotó and Santiago Peralta were the co proprietors of this family owned and operated company,
which was originally created in order to promote Ecuadorean fine aroma chocolate, while also promoting social development, and
preserving biodiversity. In 2018, Carla Barbotó read through the report from her company’s recent successful bid to become a
certified ‘B’ (benefits) company. While the company had easily surpassed the minimum score for certification, the report contained
suggestions that were new, and in a few cases somewhat unexpected. Now Barbotó wondered how to use the thorough and very
detailed feedback to prioritize initiatives in order to ensure Pacari brought even greater benefits to its many stakeholders.
This case is intended for use in undergraduate- and graduate-level courses on strategy, corporate social responsibility, ethics, and business and society.
After working through the case and assignment questions, students will be able to
- define the process and requirements of becoming a certified B Corporation;
- analyze trade offs and synergies
between various stakeholder interests to improve benefits performance;
- formulate a strategic plan to continuously improve B Corp Certification objectives and associated metrics; and
- understand the complementarities and contradictions in meeting the needs of a diverse set of stakeholders and formulate a plan to capitalize on synergies and mitigate conflicts.
Ecuador, Medium, 2018
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