Siemens Canada: Digital Transformation
(9 pages of text)
In mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large multinational enterprise, add value to the global plan? And to do so, what skills and competencies would Siemens Canada need to acquire locally?
This case is intended for undergraduate- and graduate-level courses on strategy, general management, international business, innovation, and technology. After completion of the case, students will be able to
- understand Industry 4.0 and its implications for businesses;
- explore incumbent firms' responses to digital disruption;
- identify the best practices for digital transformation; and
- outline strategies for balancing a global mandate with local autonomy.
Canada, Large, 2018
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